Web Users Demand Control over Ad Targeting
Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.
While some of these mixed messages suggest consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls into question whether consumer education is a solution for marketers.
Asked if they would prefer to pay for content, view targeted advertisements in exchange for free content, or receive limited free content supported by untargeted ads, 58% of US internet users chose targeted ads. But their willingness to receive those types of ads decreased after they became more educated about how behavioral targeting worked.
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Today, we’re announcing our second annual Doodle 4 Google contest in the U.S. Google doodles are the special “dressed-up” logos we run on our homepage for holidays and other events, and Doodle 4 Google is an opportunity for one child to have his/her artwork displayed on our homepage as a doodle for hundreds of millions of people to see. This year’s theme is “What I Wish for the World,” as we really want to tap into not only children’s creativity but also what they want their future to look like.